Hugo Boss is an industry leading German luxury fashion and style house founded in 1924. It produces high-fashion clothing, footwear and accessories.
Hugo Boss launches fashion shows for each collection. In order to bring Hugo Boss Beijing Fashion Show to a worldwide audience, Serviceplan developed a web page to broadcast the show in real time. This page was also promoted via banner and social media to reach a larger audience.
Live broadcasting enabled consumers and fashion pursuers to be part of the first to discover the new collection. The campaign drove very high page view and impressions.
Luxury & Fashion