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HUGO BOSS Fashion Show Live Broadcast Campaign

Case Description

Hugo Boss is an industry leading German luxury fashion and style house founded in 1924. It produces high-fashion clothing, footwear and accessories.

Hugo Boss launches fashion shows for each collection. In order to bring Hugo Boss Beijing Fashion Show to a worldwide audience, Serviceplan developed a web page to broadcast the show in real time. This page was also promoted via banner and social media to reach a larger audience.

Live broadcasting enabled consumers and fashion pursuers to be part of the first to discover the new collection. The campaign drove very high page view and impressions. 

Info

Client
Hugo Boss

Branch
Luxury & Fashion

Category
Campaign

CONTACT

Jan-Philipp Jahn

Jan-Philipp Jahn
Managing Director

+86 185 1845 0068

E-Mail: j.jahn@serviceplan.com