Mammut Sports Group is a Swiss producer of mountaineering and trekking equipment founded in 1862. Although Mammut is already well established amongst the professionals of the industry, it lacks public awareness in China as they only started their operations in 2013.
Serviceplan was approached to develop their image and positioning as the leading brand in China for professional and premium outdoor equipment via social media promotion.
Serviceplan invites China consumers to explore the Mammut Landscape by creating highly engaging content, building conversation with the target audience, tracking data and constantly updating the campaign framework upon data analysis.
Outdoor clothing and equipment