The Chinese Consumer loves best brands like consumers around the world. But they are different in one fundamental thing: Speed. They screen, decide and shop much faster than any other customer - often supported by novel technologies - and look for immediate gratification. Therefore, it is important to adjust your offering to the ‘Chinese speed of things’ while at the same time building and protecting your brand.
Serviceplan Group has the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words: BEST BRANDS. Innovative communication is the path to this goal.
That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the "House of Communication".
The 2 Serviceplan offices located in Beijing and Shanghai are right there at the pulse of this savvy consumer and can offer you the knowledge and security of a global agency with the flexibility of local leadership, insight and creativity.
The team of 140 members are dedicated to building best brands on automotive, mobile, finance and FMCG/consumer goods by offering integrated marketing solutions