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our vision: building best brands

What unites us all is a passion for building and coaching fascinating brands. Brands that are are economically successful and that evoke emotions in the minds of consumers – simply, best brands. This involves coming up with innovative communication. Communication which doesn’t differentiate anymore between online and offline. Brands which rather tell a story than just a message. 


Which means finding new ways to touch the heart of the consumer: using creativity, media, technology and a combination of all three. This passion for building best brands is what drives us at Serviceplan China.

In doing so, we draw on our many years of experience in the field of integrated communication and multi-discipline networking at the House of Communication. We offer our clients specific tools for increased return on investment for all key communication disciplines for successful integrated marketing communication.


Serviceplan is an independent, owner-managed creative agency in Beijing, Shanghai, and Hong Kong supported by Serviceplan's wide-ranging international network of specialists. 

Being in close contact with our colleagues in Germany as well as creatives, strategists and technicians from Serviceplan agencies all over the world, it is a great source of inspiration. In conjunction with our keen local know-how on Greater China.


With our "building best brands" planning approach, we track both the quantitative and the qualitative objectives of a brand. It is an approach we consistently adopt across our entire communication portfolio – from image-building campaigns to sales-oriented communication.

At Serviceplan China, we believe in a holistic approach, which combines in-depth research and strategy, creativity, and media know-how. Only when we have collected all information and understood every task and challenge in all aspects and from every angle, we start building best brands. This is part of our German roots, and as a fully integrated part of the Serviceplan Group, we also have access to the right tools.

Serviceplan China – three offices, one team, one culture.