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BMW Efficient Dynamics Sculpture

THE IDEA

The technology package BMW EfficientDynamics, which every BMW is equipped with, combines two complete antitheses: Reduced Consumption and even more performance in one. This antithesis was visualised in a breathtaking 8 meter sculpture for the BMW Welt in Munich.
Seemingly abstract forms make contrarian messages if viewed from different perspectives. Seen from the one side, you read “EFFICIENT”. If you change the position, you read “DYNAMICS”. So an extraordinary fact visible in an extraordinary exhibition piece was made.

Info

Client
BMW

Branch
Automobile

Category
Design

CONTACT

Team Business Development

Team Business Development

+49 89 2050-20

E-Mail: request@serviceplan.com