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BMW
Lightwall

THE IDEA

BMW asked us to develop an idea for the BMW M3 Coupe for a very special billboard at the Hamburg airport – a 50 x 2m light wall in the middle of the arrivals hall.
For a car that exceeds limits, we created a billboard that exceeds limits. We designed a headline out of half letters. To complete them we used their reflection on the shiny floor. The result: we doubled the media space for free. We doubled the attention for free.

Info

Client
BMW

Branch
Automobile

Category
Media

CONTACT

Team Business Development

Team Business Development

+49 89 2050-20

E-Mail: request@serviceplan.com