WMF, a well-known German cookware brand, faces an interesting challenge in China – low brand awareness and small market share in comparison to its inferior competitors in Europe.
To bring this brand to life in China, Serviceplan supported WMF to develop the “Keep the natural taste” campaign targeting young moms, claiming the unique territory of healthy cookware.
WMF introduces its brand with the star product line – NATURamic for which Serviceplan developed a TVC.
Our goal was to emotionalize the product and introduce its benefits to China’s young moms.
Keeping it original, keeping it natural.