Founded in Singapore in the 1930s, Lam Soon first began trading in edible oils, rice and copra. In 1961, Lam Soon began operating in Hong Kong and is a major player in edible oils and home care products in Hong Kong. The core businesses of Lam Soon Group are oil, flour, detergent and distribution.
Lam Soon contacted Serviceplan for the launch of their new product line of mixers for cake, bread and cookies. We developed a new brand website featuring products and recipes to inspire and teach the customers how to use the mixers. We leveraged the virality of the platform by integrating a community feature on the website, enabling the users to upload recipes and share their cooking skills.