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LEGO
Blind Art Project

The Idea

With LEGO the only limit on what you can build is your imagination.

We put this claim to the test again by providing a vivid description of Franz Marc’s painting “the Blue Horse” to blind children and then asking them to build it using LEGO bricks. A work of art that they had never seen in their life.
Blind and severely visually-impaired children were able to access the painting for the first time in their lives. With the help of LEGO they created their own three-dimensional works of art that were brought to the attention of a wider audience via Facebook.

We also invited these blind children to attend workshops alongside sighted people. This exchange between sighted and blind children created a great deal of excitement and there was also a great deal of admiration for the works created. Blind children informed sighted children about their experiences of and thoughts on “The Blue Horse”. In turn, sighted children gained a fresh insight into art and the world of blind people. All with the help of LEGO.

Info

Client
LEGO

Branch
Toys

Category
Promotion

Contact

Team Business Development

Team Business Development

+49 89 2050-20

E-Mail: request@serviceplan.com