Chinese New Year is the most important holidays in China and at METRO, it is the largest sales uplift season. This happens when every competitor is also conducting CNY promotions and METRO has to stand out in a relevant way.
For their 2015 campaign, METRO wanted to utilize their brand positioning of being the perfect partner to all of their customers by offering large assortment, great promotions but also inspirations.
Our challenge was to produce series of key visuals designed to highlight METRO’s solutions for B2B and B2C in a creative yet relevant way. The end goal was to drive traffic to the store during the promotion activities and increase their shopping basket.
Serviceplan produced visuals that were diffused on social media, OOH, on METRO website and in-store.