We use cookies to analyse the views of our website. By using our website, you agree to such analyse.
More information


Following an intensive pitch presentation, SERVICEPLAN Beijing is proud to announce the acquisition of BMW China’s CRM UI / UX business. This cooperation went into effect as of June 2017 and will last for three years, enabling SERVICEPLAN Beijing to build on their existing marketing communication efforts for other BMW business units. Since 2011, BMW has established CRM as an independent front-line department for all dealers of China, pushing the boundaries of customer satisfaction, customer loyalty, customer acquisition and customer data quality across the board. SERVICEPLAN Beijing is eager to work alongside BMW China CRM to bring the next ultimate customer experience to even wider audiences.

"We are grateful to BMW China for trusting in our capabilities. The winning of this Pitch is a sign that the strategic move and expenditure into the digital world is right. We are now enhancing the Team with great talents to ensure a fantastic expertise and quality. " said Jan-Philipp Jahn, Managing Director of SERVICEPLAN China. 

The successful acquisition of the BMW China CRM UI / UX business reflects SERVICEPLAN Beijing's strong creative prowess and digital marketing abilities. In the context of modern communication, and in the face of increasingly versatile challenges, SERVICEPLAN is committed to provide customers with targeted and context-driven marketing communication based on 360-degree user profiles. In the future, SERVICEPLAN will continue to expand its business, so stay tuned for more success stories.