The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. Ever since it was founded in 1970 as a straightforward advertising agency, Serviceplan has been combining all manner of communication disciplines under one roof: whether they are brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists – at Serviceplan, everybody acts in concert in the "House of Communication", the only fully integrated agency model in Germany.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and had also adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus and Facit – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies - more than 45 in all - in matters of creation, technology and media makes us the leading agency group for innovative communication. Numerous clients profit from this, such as AOK, Beiersdorf, BMW, Carglass, Castrol, Continental, Cortal Consors, E.ON, HiPP, LEGO, Lufthansa, Miele, MINI, O2, Paulaner, Penny, Siemens, Tchibo, ThyssenKrupp, Unicef or Weight Watcher.
Together, all Serviceplan companies at our offices in Beijing, Berlin, Bogota, Bremen, Brussels, Buenos Aires, Delhi, Dubai, Hamburg, Hong Kong, Istanbul, Lima, Lisbon, London, Madrid, Milan, Mexico City, Miami, Moscow, Munich, New York, Panama City, Paris, Santiago de Chile, Sao Paulo, Seoul, Shanghai, Singapore, Sydney, Tokyo, Vienna, Zurich currently have more than 2,800 employees whose work regularly wins awards at national and international creative competitions: The Serviceplan Group was awarded a total of 15 "Lions" at the 59th International Festival of Creativity in Cannes – in addition to 7 gold, 4 silver and 3 bronze, the group also won the "Grand Prix" in the Design category. Serviceplan is therefore the most successful German agency of 2012 and also won the "Direct Agency of the Year" award.